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I've been asking myself the same question. I think it's something to think about, but don't think too hard. Just wait till we've made it to Day...
Any publicity is good publicity? ...I wouldn't know, I haven't ever seen the show. I would be interested in how big the spike in google searches...
It's a personal choice. For some people, it gives them a metric for what they're trying to achieve. On the other hand, it can also discourage you...