No matter the rationalisations used, the unavoidable conclusion is drawn that dating apps in all their variety and variation are crutches to one degree or another. Tinder, Bumble, POF… they all are designed purposely to hook us in, keep us coming back and turn wondrous human beings into dependent shells of our former self. This is authored from personal experience and the reading and research that I have done. The main ‘advantage’ of dating apps such as Tinder is that they are routes to easily access a wellspring of girls with ease. I am here to tell you that this ease is only perceived ease. Our minds have been fooled, and our brain circuitry hijacked. Every minute we spend tapping our digits across the alluringly bright and glowing screen of our smartphone is one we are not doing real approaches, increasing our SMV and a myriad of other inherently valuable things. We use Tinder not because it in and of itself is valuable, it is because of what it promises to bring us that we come back to it day after day. For the vast, vast majority, the ROI (Return on Investment) of Tinder and the like is not worth it. It costs us far more than it brings to us. For men on the upward path, anything that does this must be purged and purged with urgency. For those of you (myself included) on the journey of NoFap, using dating apps is like playing with dynamite. As it is said in ‘Willpower Doesn’t Work’, our behavioural cues are deeply ingrained and subconscious. No matter the context, our primal brains see the features of a young, attractive and fertile mate and arousal sparks off with a flash. The fact that it is merely the arrangement of pixels is incomprehensible to a part of our brain that evolved when the height of technology was a stick with some flint tied to the end. The part of our brain that can comprehend this, the prefrontal cortex, and help us make better decisions, is the same part that shuts down the moment arousal begins. Dating apps play on our psychology, both to reel us in and keep us hooked. The very creator of the app said it was inspired by the experiments of B. F. Skinner, who turned pigeons into gambling addicts through uncertain reward - the irony and familiarity should be apparent to you. If we swiped and swiped and never matched with anyone, we would quickly leave these apps to wither. The fact that it might be the next person we swipe, and if not then the next, or the girl after that is what entrances us. If you are like me, and you in the past time when you would go on Tinder, so you could swipe twice a day and not just once, you have a compulsion to use it. And it needs to go. The very core, the very roots of apps like Tinder are rotten gentlemen. They are based on manipulation, on the psychology of addiction. Every sound, colour and element of the user interface is meticulously designed to drag back in a human mind woefully inadequate for the time we find ourselves living in. There is a reason why Tinder implemented the Plus and Gold features, aside money-grabbing greed. The number of right swipes, one-hundred total, is just enough to get you into a flow state. Right, right, left, left, right, left… you do this for five, maybe ten minutes zoned in and hypnotised by the novelty and new faces and bodies before you. All of a sudden, you hit a wall. The new faces and girls stop. The little squirts of dopamine cease. Come back in twelve hours it says… unless you slide us some of your hard-earned cash, then you can keep swiping until your heart is content (hint: it never will be). This is the key point: it is nearly impossible to responsibly use an app that completely depends on its users being irresponsible and dependent on it to operate and survive. In the case of Tinder Plus and Gold, if in any other area we spent hard, real money on the mere possibility of getting a result which was uncertain at best to being with, we would be seen as insane. There will be people who think that they are not addicted and to each their own. One thing I would advise in all areas is to ask yourself if you truly believe what you are saying, or if you are rationalising your behaviour in order to avoid making hard decisions and confronting harsh realities.