This is my main gripe with what passes for feminism now. However, it's not just the messages and expectations they set for boys now but girls too.
We had some friends over the other day and they were commenting on how girly my 2yo daughter is. She has a doll, plays with her pram, loves shoes and brushing her hair, that kind of thing. Without basically any encouragement, there's plenty of boys' toys in the house, it's just what she likes. And they were like, wow, what are you going to do about it? As if her liking girly things was a problem that needed remedying.
It's not the only time it's drawn negative comment from family or friends either. My two little lads are very boyish and we've never got any comments about that, but a 2yo girl liking dolls and tea sets is apparently cause for concern. It's a weird thing where people take issue with a little girl acting like a little girl and call it feminism.