For those who don't know, the coolidge effect is a phenomenon whereby males (and to a lesser extent females) exhibit renewed sexual interest if introduced to new receptive sexual partners. This is what got us hooked on porn in the first place and also a reason we don't seek sex as often after a few years with someone as we did when we first met. That being said, what can I do against that? I mean, I like sex and I find it sad when I realize I have sex no more than twice a month after 10 years in a relationship. So are there any tips to overcome this annoying phenomenon and keep wanting our partner as much as we did when we first met? I assume to not watch porn is 1 thing that helps. To not have so much fantasies about other girls might be another one. Anything else?