Urges- brain v/s body

Hi everyone.

I am fairly new to this website, but not new from streaks of abstaining from PMO (Usually lasting for 15 days).

I have started rebooting again after joining this website and I am currently on my 3rd day. I have taken up 7 day challenge to start with baby steps.

I have a question about urges. I am trying to pay more attention to my urges. Mostly I get urges in the morning. Waking up horny is normal for many guys I think. What I need clarity and help with is (what I like to call) mental urges (correct me if there is a right word for this). What I am trying to explain is, even if I am not horny or do not have any bodily sexual urges, my brain tries to convince that me its okay if I go and watch some P now. These thoughts keep coming up. Its almost as if I want to reward myself for the little achievement of abstaining from PMO for three days. I want to go on really long streak this time, I am aiming for 365 days. And these thoughts are definitely not helping.

I want to know if anyone here has any suggestion or thoughts on this? Or similar struggle?

Thank you